Grow Your Audience
Get discovered, build your community and grow your true fans
You are the Spark
Curios is a marketplace and a community of fans that want to find and enjoy your content
While the Curios community drives a lot of sales and claims on the platform, promotion to that community does not happen automatically.
There are a few things you need to do to make that happen.
Let Your Fans Know Where To Get Your Content
Fans want to support the artists they love, and if you tell them where the best place is to do that, many of them will act on that information
When possible, include a link to your content when promoting it so fans do not have to search far and wide to find your work
Funnel From Other Platforms
You capture the email addresses for any sales or claims on Curios, so funneling followers from other platforms allows you to capture their contact information so you can grow your customer list.
Post sample content on social media, teasers on Youtube, if you are a musician, have a single on Spotify and have your entire album for sale on Curios. Use those platforms to promote and funnel audiences to your work so you can keep 100% of any sales and turn your followers into a useable email list
Light the Curios Fire
Once you receive initial claims or sales on Curios, the Curios algorithm can better understand your content and promote it to the Curios Community of fans who want to consume content like yours.
the more sales you can drive, the better we can match your work to people that are looking for it. Curios sales can snowball fast, but the first push always has to come from you
Flexibility for your Creativity
Curios allows all formats of your work because there is more than one way to bring your content to life
Curios offers you the ability to sell or give away your digital content on your terms.
You can give away any format of your content that you can including videos, epub files, mp3's for songs or audiobook chapters, and more
the more formats you offer the more your audience can consume your content in the way they prefer
How to interact with your audience
With Curios automatic capture of your customer's email addresses you are now free to communicate directly with your audience. With this power does come some responsibility. Here are tips to be maximally effective with your email lists.
Actively Communicate
Inbox algorithms reward cadence, dead email lists hit spam. To prevent auto sorting in your community's inboxes you'll want to touch each email at least once a month, even in between launches.
The 80/20 Rule
Generally you want your audience to open and read your emails, the 80/20 rule is a basic way to increase your open rates. Simply put 80% of your emails should deliver value to the recipient and 20% of your emails should be selling.
Try offering them updates, exclusive free items, first opportunities to your new work, and generally try and reward your email list about 80% of the time.
Where to go from here
What's next? Learn how to build your customer list or learn how to make money on Curios
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