CuriosKB
SupportStudio →
Tutorials›General

Create Coupon Codes

On this page
Coupons

Create Coupon Codes

Make a discount code for your newsletter, a launch week, a convention or one loyal fan. You choose how much it takes off, which products it covers and when it stops working.

Reward the right people

Give a code to subscribers, event crowds or superfans. Nobody else sees it.

Run timed sales

Set a start and end date for flash sales and launch codes.

Stay in control

Cap total uses, require a minimum order or pause a code at any time.

Your code only discounts your products

If a customer has other creators' items in the same cart, your code leaves them alone.

1Open Coupons

  1. Log in at studio.curios.com.
  2. In the left menu, click Coupons (1).
  3. Click Create Coupon (2).
The Coupons page with the Coupons menu item and the Create Coupon button highlighted
Tip: The Coupons page lists every code you've made, with its discount, coverage, dates and a running use counter. Use Download CSV to export every paid redemption.

2Name your code

  1. Code (1): what customers type at checkout. Use letters, numbers and dashes. Studio capitalizes it for you.
  2. Name (2): a label only you see, such as "Newsletter welcome" or "Con giveaway".
The Code field showing WELCOME10 and the Name field showing Newsletter welcome
Tip: Short codes get typed correctly. WELCOME10, LAUNCH-WEEK and BOOKCLUB all work well.

3Set the discount

  1. Choose % off or $ off (1).
  2. Enter the amount (2). A percentage can go up to 100.
The % off and $ off toggle with 10 entered as the amount
% offApplies to each productEvery eligible product in the cart gets the same percentage off.
$ offSplit across the cartThe dollar amount is spread across the eligible products in the cart.
The discount comes out of your payout. Curios still calculates its platform fee on the full price, so a deep discount on a thin-margin print book can cost more than you expect.

4Choose which products it covers

Everything I sellAny of your products in the cart. Best for welcome codes and storewide sales.
Specific seriesEvery product in the series you pick, such as 20% off a whole trilogy.
Specific productsOnly the products you pick, such as the ebook but not the hardcover.
  1. Click Specific series or Specific products. A picker opens.
  2. Search or filter your catalog, then click the circle next to each item you want (1).
  3. Click Select (or Add products) (2).
The series picker with one series selected and the Select button
  1. Your picks appear under the options (2). Click Change to edit them.
Specific series selected, with the chosen series shown as a chip and the Change button

If you picked specific products, each one gets a price menu.

  1. Leave Any price to keep the code working if you change the price later. Pick one price to tie the code to that price only. It stops applying when that price ends or is replaced.
A product picked for the coupon with its Any price menu highlighted
Using $ off? Pin the code to today's price. A "$5 off" sized for a $12 book would wipe out a future $4 price.
Products that can't be bought right now show NOT FOR SALE in the picker and can't be selected. Turn on Show private to include private products.

5Set when it works

  1. Leave Available Now switched on to start the code as soon as you save. It runs until you stop it.
  2. For a timed sale, switch it off (1). The label changes to Set the start and end.
  3. Pick a Start Date and End Date, then set each time (2). The end must be after the start.
The schedule switched off, showing the Start Date and End Date calendars

6Add limits

All limits are optional. Leave a field empty for no limit.

Minimum eligible order ($)The code only works when the products it covers add up to at least this much, before the discount. Other items in the cart don't count.
Total usesHow many paid orders can use the code across all customers. The code stops working when it's reached.
One use per customerOn: each customer can use the code on one order and must sign in to apply it. Off: anyone can use it on every order, like a sale code.
Default: off
First order onlyOnly customers who have never paid for an order on Curios, from any creator, can use it. They sign in to apply it. Good for welcome codes.
Default: off
ActiveSwitch off to pause the code without deleting it.
Default: on
The limits section with One use per customer, First order only and Active switches highlighted

7Save your coupon

  1. Click Create coupon at the bottom right.
  2. Share the code with your readers.
Tip: If you try to leave the form with unsaved changes, Studio asks you to confirm first.

Manage your coupons

Each code on the Coupons page shows a status:

StatusMeaning
ActiveWorking right now.
ScheduledSaved, but the start date hasn't arrived.
ExpiredPast its end date.
Fully redeemedReached its total-use cap.
InactivePaused with the Active switch.
  1. Click the pencil icon to edit a coupon. You can change anything, including the code.
  2. Click the trash icon to delete it. Orders that already used it keep their discount. To keep the code for later, pause it with Active instead.

Ready-made setups

GoalDiscountCoversLimits
Newsletter welcome10% offEverything I sellFirst order only
Launch week20% offSpecific series (the new book)Start and end dates for launch week
Superfan thank-you$5 offSpecific products, pinned to today's priceMinimum order $15, one use per customer, total uses = number of fans
Clear old stock30% offSpecific products (that edition)Total uses = copies on hand
Convention code15% offEverything I sellStart and end dates for the event, one use per customer off

What customers see

At checkout, customers type the code into the Coupon code field and click Apply. The total updates right away, and a Remove link appears.

A code can't make an order free. If the discount would bring the items to $0, checkout refuses it. Coupons also don't apply to membership subscriptions or to shipping.

If a code doesn't apply, check the minimum order, the covered products, the schedule and the use limits.

FAQ

Can customers use more than one code?
No. One code per order. Applying a second code replaces the first.
Does a coupon combine with an affiliate link discount?
No. If a buyer arrives through an affiliate link with a buyer discount and then applies your coupon, the coupon replaces that discount.
How does a coupon affect my payout?
Your payout is calculated on the discounted price, but the platform fee is calculated on the full price. The whole discount comes out of your share.
Can I reuse a code after deleting it?
Yes. Your live codes must be unique among your own coupons. Deleting a code frees it up. Other creators can use the same code for their products.
Can I see who used a code?
The Coupons page shows how many times each code was used. Use Download CSV for a list of paid redemptions.
What happens if a covered product becomes unavailable?
The code stays valid for everything else it covers. Open the coupon to see which covered products can't be bought right now, and why.
You're always in control. Edit, pause or delete any coupon from the Coupons page at any time.

Stuck? Contact Curios support. We're here to help.

Related articles

General

Ready to sell direct and keep 100%?

No credit card required. Join creators building real businesses on their own terms.

Get Started Free