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Connect Meta Pixel and Conversions API

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Connect Meta Pixel and Conversions API

See which Facebook and Instagram ads actually sell your work, not just which ones get clicks. Setup takes about five minutes and needs no developer.

Measure real sales

Meta reports purchases and order value for each campaign, so you can see your return on ad spend.

Reach likely buyers

Meta can optimize your ads toward people who buy, and build retargeting and lookalike audiences.

Count blocked sales too

The Conversions API reports sales from our servers, even when a buyer's browser blocks tracking.

What you'll need

A Meta Business account with access to Events Manager, and a Meta Pixel (Meta also calls it a "dataset"). You need admin access to the pixel to create the Conversions API token.

How the two pieces work together

Step 1 · 2 minutesMeta PixelRuns in the buyer's browser on your Curios pages. Tracks page views and purchases, but ad blockers, iOS privacy settings and cookie limits can stop it.
Step 2 · 3 minutesConversions APICurios sends every completed purchase to Meta from our servers, whether or not the browser allowed tracking. This is where most of the value is.

When Meta receives the same purchase both ways, it counts it once, so you won't see doubled sales in Ads Manager.

1Find your Pixel ID in Meta

  1. Open Events Manager in your Meta Business account.
  2. Select your pixel in the data sources list. No pixel yet? Go to Connect data sources → Web → Meta Pixel to create one.
  3. Copy the Pixel ID: the 15 to 16 digit number under the pixel's name.

2Add your Pixel ID in Creator Studio

  1. Log in at studio.curios.com and click Integrations in the left menu (1).
  2. Under Available to connect, find Meta Pixel and click Connect (2).
The Integrations page with Integrations in the menu and the Meta Pixel Connect button highlighted
  1. Paste your Pixel ID into the Pixel ID field (1).
  2. Click Save (2). Meta Pixel moves to Already connected with a Connected badge.
The Meta Pixel card with a Pixel ID entered and the Save button
Check it's working: Install the Meta Pixel Helper Chrome extension and open one of your Curios product pages. You should see your Pixel ID and a PageView event.

3Create a Conversions API token in Meta

  1. In Events Manager, select your pixel and open the Settings tab.
  2. Scroll to Conversions API. Under Set up manually, click Generate access token.
  3. Copy the token. Meta shows it only once. If you lose it, generate a new one.
Don't see Generate access token? You need admin access to the pixel. Check your role in Meta Business Settings.

4Connect the Conversions API in Creator Studio

  1. Back in Integrations, click Manage on the Meta Pixel card.
  2. Under Conversions API access token (it shows Not connected), paste your token (1).
  3. Click Connect (2).
The connected Meta Pixel card with the Conversions API access token field and Connect button highlighted

The token is stored encrypted and never shown again. Keep your own copy if other tools need it.

5Check that events arrive

  1. In Events Manager, select your pixel and open Test events.
  2. Visit one of your Curios product pages. Within a minute you should see events with the connection method Browser. After a purchase, you'll also see Server.
  3. A day later, check the Overview tab for the Event match quality score and deduplication rate.
Purchases show as Browser only? The token isn't connected or was revoked. Generate a new one in Meta and paste it again.

What Curios sends to Meta

For every completed order, Curios sends a Purchase event to your pixel with the order value and currency. Curios sends only what Meta needs to match a purchase to an ad.

Put the data to work

Optimize for PurchaseIn your ad set, choose Purchase on your Curios pixel as the conversion event.
Retarget visitorsBuild a Custom Audience of people who visited your Curios pages but didn't buy.
Find lookalikesSeed a Lookalike audience with your Curios buyers to find new readers like them.
See real ROASWith order value reported, Ads Manager shows return on ad spend for each campaign.

Change or remove the connection

  1. To change your pixel, click Manage, edit the Pixel ID and click Save.
  2. To replace the Conversions API token, generate a new one in Meta and connect it. It replaces the old one.
  3. To disconnect, click Remove. This also stops server-side events.

FAQ

Can I use more than one pixel?
No, one pixel per Curios account. If you run ads for several pen names or brands, share one pixel across them in Meta Business Settings.
Does the pixel track visitors from affiliate links?
Yes. Every visitor to your Curios product or storefront pages is tracked, however they arrived. For affiliate-only numbers, affiliates use their Partners dashboard.
Will this slow down my product pages?
No. The pixel is Meta's standard lightweight script, and Conversions API events are sent server to server after the sale.
Do I need a developer?
No. Both steps are copy and paste. The only place you leave Creator Studio is Meta's Events Manager.
You're always in control. Change your Pixel ID, replace your token or remove the integration at any time from Integrations.

Stuck? Contact Curios support. We're here to help.

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